Prestige Spirits News 15.5.2017

Cîroc releases limited edition Summer Colada

Cîroc, Diageo Reserve's ultra-premium vodka, has released its first limited edition expression, Cîroc Summer Colada to its portfolio.

The Stölzle Glass group have been producing the brand Cîroc vodka, for the global drinks producer Diageo since 2011 and continually goes from strength to strength.

Inspired by the summer cocktail Pina Colada it has been produced using natural pineapple and coconut flavours. This Summer Colada will launch to the UK in May. As an exclusive summer edition, Cîroc Summer Colada presents itself in a white bottle, embellished with metallic accents, including a golden orb as part of the logo and a golden cap, celebrating its style credentials.
This will be the 10th in the series of flavours Stölzle has produced for Diageo which include: Red Berry, Coconut, Peach, Pineapple, Apple, Pink Grapefruit, Mango and Amaretto proving that the thirst for this delicious vodka’s continues.

Nick Temperley, head of Diageo Reserve GB, comments: "Cîroc is the UK’s leading ultra-premium vodka and is performing exceptionally well in both the on and off-trade, outperforming the category, up 33.6% in volume. Cîroc is leading the way in flavour innovation as the fastest growing ultra-premium vodka in the UK over the last two years up 250% in volume and value. The new expression, Cîroc Summer Colada will no doubt help accelerate further growth as consumer demand for new flavour profiles continues to rise.”

Source: The Drinks Report


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