Discover UNSŪ, a gender-neutral skincare brand

Where does your inspiration come from?

Our inspiration comes from a strong connection to Japanese culture. We’ve both been influenced by its values—precision, transparency, respect, continuous improvement, and quality. The name UNSŪ, which means “Cloud Hands” in Japanese, really captures the essence of what we want to offer. Our four facial serums are designed to be applied gently by hand, with lightweight, breathable formulas that absorb quickly and leave your skin feeling fresh. It’s all about simplicity and ease, inspired by the calm and balance of Japanese beauty traditions.

What challenges have you faced when launching UNSŪ?

The cosmetics industry is incredibly competitive, so breaking through as a new brand can be tough. One of our biggest challenges was ensuring that our message of simple yet powerful skincare resonates in such a crowded market. Packaging, of course, plays a huge role in that — it’s often the first thing customers notice. We knew from the start that we wanted to use sustainable glass packaging to protect the quality of our formulas while also aligning with our commitment to the environment.

What made you choose Stoelzle as your packaging partner?

Sustainability was a key factor for us, so we were set on finding a European partner who could provide high-quality, 100% recycable glass packaging. Stoelzle checked all the boxes. Their European production meant faster delivery times and a lower carbon footprint. Their team was incredibly supportive, helping us find the perfect packaging solution for our serums and showing real flexibility throughout the process. As a full-service provider, they also supplied matching pipettes for precise dosing and handling of our serums.

Stoelzle’s amber glass bottles not only protect our active ingredients by blocking UV light, but they also elevate the overall look of our products. Their packaging is reliable, beautiful, and really reflects the premium quality we aim for. The technical precision and service we’ve received from Stoelzle have been top-notch, and that’s exactly what we need in a long-term partner.

What is next for Unsu?

Right now, our focus is on growing the brand and reaching more customers across Europe. But we’re definitely excited about the future. In time, we’d love to expand our product range and explore new markets beyond Europe.